A Pakistani Brand Blatantly Copied An Indian Ad Feat. Kareena Kapoor With Absolutely Awful Photoshop
India and Pakistan have been locking horn ever since Pakistan was born. We’ve seen the rivalry on the cricket field and the now legendary ‘mauka mauka‘ advertisements and replies that flood social media.
Well both the neighbouring countries are once again fighting over something.
The bone of contention here is a 40-seconder ad film featured Indian actor Kareena Kapoor endorsing a hair colour brand Olivia Intense by Pakistan’s Maskatiya Industries.
This advertisement was aired during the ongoing Pakistan Super League (PSL) – Pakistan’s version of the Indian Premier League.
The only problem – it’s a frame by frame copy of an Indian hair product BBlunt Salon Secret that was released in August 2016. BBlunt is a brand owned by the Mumbai-based Godrej Group.
Here’s the Pakistani advertisement:
Here’s the Indian original:
You can take a look at this still from the video:
Here’s the original:
In an interview with Campaign India, Sunil Kataria, business head, India and SAARC, Godrej Consumer Products said,
“We wish to clarify that GCPL has no business relationship with Maskatiya Industries Private Limited (Olivia cosmetics). It has been brought to our notice recently that Maskatiya Industries have copied the ‘BBlunt Salon secret High Shine Crème hair colour’ TVC. This seems to be a direct case of plagiarism and Godrej Consumer Products Limited condemn this act which infringes our copyrights over the said TVC. We shall be taking appropriate action against the same.”
Kareena Kapoor seems to bringing the countries together again. What do you think of this controversy? Let us know in the comments below.
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