McDonald’s Flips Over Its Iconic Golden Arches For International Women’s Day
“Without Women, there would be no McDonald’s”, proclaims the fast-food giant’s site today.
Indeed, in the US alone, 62 percent of McDonald’s employees are female, and 6 out of 10 of restaurant managers are women.
So in appreciation and celebration of the thousands of women worldwide who’ve helped make the brand what it is, they’ve flipped over their iconic logo for today.
Several of McDonald’s social media channels are sporting W’s today instead of the ubiquitous arches.
Saw this McDonald’s sign upside down in Lynwood. 😂🤣😂💀 pic.twitter.com/MFrf4rudzi
— Reuben Hernandez (@reuben81691) March 7, 2018
If you were to drive up to select McDonald’s outlets today, you could actually see the familiar arches forming an unfamiliar W for the first time in the brand’s history.
It rather reminded me of this scene in Inuyasha.
In an official statement, McDonald’s chief diversity officer Wendy Lewis said, “In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honour of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
The brand is also a sponsor for International Women’s Day.
— Rodolfo figueroa (@Fatone250) March 7, 2018
“We’re honoured to be chosen by millions of women who have made us part of their stories”, says the site.
In the spotlight is not its standard menu, but the stories of women who’ve been in the company’s service for years, each making their own unique contribution.
It’s no doubt a nice gesture, and we do hope the sentiment continues long after the arches have been flipped back upright.
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