Cambridge Analytica, A Company Involved With Indian Elections, Has Been Caught Bribing Politicians
Senior executives at Cambridge Analytica – the data company that credits itself with Donald Trump’s presidential victory – have been secretly filmed saying they could entrap politicians in compromising situations with bribes and Ukrainian sex workers.
It is particularly disturbing because Cambridge Analytica has been allegedly farming Facebook profiles to be used as the target group for political campaigning. This came to the forefront when the American elections were being investigated.
Channel4, a UK based news organisation, had conducted an undercover investigation into Cambridge Analytica.
In one exchange, when asked about digging up material on political opponents, the company’s chief executive Alexander Nix said they could “send some girls around to the candidate’s house”, adding that Ukrainian girls “are very beautiful, I find that works very well”.
In another instance, he said: “We’ll offer a large amount of money to the candidate, to finance his campaign in exchange for land for instance, we’ll have the whole thing recorded, we’ll blank out the face of our guy and we post it on the Internet.”
Cambridge Analytica, the international data mining and analysis company helped United States President Donald Trump win the elections through a targeted communication campaign.
In India, Cambridge Analytica has been said to have met with representatives of the Indian National Congress over 2019 polls.
In a presentation made to the party in August, Cambridge Analytica has etched a data-driven strategy to target voters on social media, analysing online user behaviour and “connecting the dots” across different citizen databases.
As reported by MoneyControl, the big data analytics company whose tagline says “Data drives all we do,” has chalked out a comprehensive plan for the Indian political party.
The BJP also worked on a similar data analytics model to target the vast voter database in the country during the 2014 General Elections.
What do you think about this? Should a legal investigation take place against Facebook and its roles in intervening with our elections? Let us know in the comments below.
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