Move Aside Parineeti And Varun – Amitabh Bachchan Is The Newest Face Of Lux

Lux is a brand that brings many images to mind. Banyans and fit men wearing them being the main ones. But there aren’t too many who would hear the word ‘Lux’ and immediately think ‘Amitabh Bachchan’.

That’s about to change.

Amitabh Bachchan


The brand has reportedly signed on one of Bollywood’s most dignified actors as their latest brand ambassador. Bachchanji will be the face of their campaign for Lux Cott’swool and Lux Venus. (h/t)

About the deal, chairman Ashok Todi had to say –

” We believe that the legacy of these brands is crowned with the momentous occasion by getting on board actor extraordinaire Bachchan as our brand ambassador for the first time by any hosiery brand in India. These brands are liked by people of all demographics, similar to Bachchan’s iconic legacy as an actor, the brand appeal synergises with his personality. We hope with this association we will be able to communicate and reach a wider segment of customers.”

Quote Source 

Amitabh Bachchan

The actor will reportedly be charging a whopping 6 – 10 Crores in fees.

Which isn’t that surprising since both Parineeti Chopra and Varun Dhawan also have hefty signing fees for their promotions of Lux Cozi and Lyra respectively. The campaign is set to begin in February 2018 and target audiences across a wider spectrum.

Amitabh Bachchan

Source (L), (R)

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Posted by

Mehernaz Patel

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